Choosing Shared Growth and Momentum Over Burnout

In 2025, Prairie View A&M University was in a season of success and celebration, and the school’s marketing team was excited to build on that momentum. They sent 14 members of their marketing and cross-functional teams to the AMA Symposium for the Marketing of Higher Education, returning more connected, more energized and equipped with bold ideas.

Download the full case study to see how attending the AMA Symposium during one of their busiest seasons in history paid off for Prairie View A&M University's marketers.