Marketing is always changing.
Now more than ever before.
The American Marketing Association surveyed 1,412 marketing professionals, analyzed job postings, and interviewed industry leaders to answer a question that is keeping many people up at night: what does AI actually mean for my career?
Marketing is one of the most AI-exposed professions in the economy, which makes it a leading indicator for anyone navigating digital work right now. Whether you are a marketer trying to stay ahead, a business leader rethinking how your team is structured, or a professional in another field watching these changes approach, this report gives you the data and frameworks to make deliberate choices about how to best invest in your professional future.
If you are already a member, CLICK HERE to access the report (members have a direct download link).
Why download the 2026 State of Marketing Careers Report?
- In this age of automation, marketers who want to stay competitive should not lose sight of the importance of “human” skills, especially communication, innovation and adaptability.
- Marketers are rating adaptability, collaboration, communication, and critical thinking as less important than they did a year ago.
- The gap between what marketers think matters and what the evidence says is eye-opening.
- Adaptation requires an accurate read of where things are headed, and right now there is a meaningful mismatch between professionals' perceptions and market reality.
ELEVATE YOUR MARKETING CAREER WITH AMA
Become an AMA member!
Gain access to a wealth of exclusive resources, industry insights, and a thriving community of marketers, including early access to reports like these:
-
Access to Resources
Immediate access to industry-leading journals and playbooks.
- Networking Opportunities
Connect with industry leaders and expand your network.
-
Exclusive Discounts
Save on conferences, workshops, and certification courses.
- Professional Development
Advance your skills through cutting-edge webinars and courses.
Earn Your Professional Certification
Elevate your career with a globally recognized AMA Professional Certified Marketer® credential. Join over 7,500 peers who’ve advanced their careers through our flexible, results-driven programs.