IT'S TIME TO LEVEL UP YOUR SKILLS
Download Your FREE Marketing Skills 2025 Report
Based on a survey of 1,200+ marketers, over 450 job postings and interviews with industry experts, this report lays out the new realities shaping the field of marketing—including the AI transformation, shifting consumer expectations and unprecedented changes to marketing channels—as well as the skills marketers will need to stay ahead.
WHY DOWNLOAD THE 2025 SKILLS REPORT?
- In this age of automation, marketers who want to stay competitive should not lose sight of the importance of “human” skills—especially communication, innovation and adaptability.
- When it comes to job-specific skills, the largest current competency gaps are in digital marketing, data and analytics, proving ROI and data privacy and compliance. These are areas where marketers are not fully equipped to meet the demands of their roles today.
- Marketers report a high level of uncertainty about how skills related to technology and channels will change over the coming years. This volatility is most apparent in AI, data privacy, search and social media.
- Gen AI is the top-rated future skill, with 43% of survey respondents predicting it will become more important in five years.
Ready to elevate your skillset? Complete the form below to access this free resource.
If you are already a member, CLICK HERE to download the report (your early access provides a different way to get it!)
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